As ESG awareness grows, financial advisors increasingly see ESG as a way to enhance their service to clients and grow their practice. The FA Education project which included microsite, white papers, emails, and digital ads helped grow awareness and interest for Calvert’s unique approach to ESG.

All things honda dot com, all written by me. Literally. From the launch of their first all-electric SUV, the Prologue, to every single model year changeover for all 13 models). Plus seasonal landing pages supporting the Honda x LA28 Olympic partnership. I am very tired!!!

Today our PCs are more than word processors and app platforms, they are our windows to the world. They connect us to our colleagues, friends and family with knowledge and tools to solve problems and with entertainment and connection to brighten our lives. PCs link our work and personal lives, and the computing experience needs to be more personal. The release of Windows 11 is the next step in the evolution of PC powered productivity, it’s the operating system built for the future of business. So we created a beautiful 360 campaign featuring real Windows 11 users to express just that.

From crossover to supercar, every Acura vehicle is engineered to perform and to excite and as a lead copywriter on the brand, it’s my duty to communicate that across Acura.com. The pages are my brainchildren and I love them all equally, but the images to the right highlight some of my favorites.

MDX TYPE S VEHICLE LAUNCH + RESERVE TOOL

Working with American Honda Motors to evolve their eCommerce practice, we launched their first ever reserve tool, allowing consumers to put down a reservation deposit to secure one of the first MDX Type S vehicles ahead of the global launch.

Partnered with Salesforce, we created a seamless digital eCommerce experience from start to finish with supplemental digital marketing materials to push reservation awareness over the edge.

We had an impressive 300 reservations in the first hour on launch day and up to over 800 within 48 hours. Which equals one reservation every 12 seconds in the first hour.

Our digital shorts are award-winning, tongue-in-cheek videos that are able to catch and retain the attention of an audience who usually only engage with digital content for a mere 6 seconds. *High-fives self.

The Paradise Pancakes livestream was featured in Forbes, Digiday, and Adweek and took home the gold at the Marcom Awards for Streaming Video.

The country’s oldest brewery and the heart of Philadelphia. Just like the city it comes from, Yuengling is classic, traditional, never fussy, always reliable. With an undeniable heart and soul. So we made sure the work had all those qualities too.

In response to the  decline in quality family dinners, we created an initiative inviting America to “Choose The Table” to create more mealtime moments together. Partnering with nationally-acclaimed chefs around the country, Dietz & Watson encourages consumers to swap screen time for face time and create new memories over a meal with family, friends and loved ones. 

As one of the few fourth-generation family owned and operated brands in the country, Dietz & Watson understands the importance of reclaiming those quality moments together, especially in today’s busy world.

Broadcast, print, social, and a full-on PR tour de force bring this vibrant yet heart warming campaign to life.

Ask any doctor: an ounce of prevention is worth much more than a pound of cure. Yet according to the CDC although 76 million Americans are "newly eligible" for free preventative care, Americans only use preventative services at about half the recommended rate. If Americans won't go to preventative care, maybe preventative care can go to them. That's the mission behind the Go, Know, Control Campaign. We created a user-friendly microsite with accompanying digital banners to educate Americans on the importance of the annual check-up. Our goal was to create a simple toolkit to help take the pain out of going to the doctor and to help you get the most of out every visit.

As a copywriter for Anthropologie’s Fall Lookbook, I brought together my experience in retail, luxury, and fashion to create copy that was both informative and artful. Working alongside creative and merchandising teams, I helped translate the season’s aesthetic, products, and storytelling into compelling editorial content that inspired customers and brought the collection to life. The work balanced the elevated, artistic voice of the brand with clear product communication, ultimately creating a more engaging customer experience designed to inspire—and drive—sales.

HarborOne is the biggest mid-size bank in Massachusetts. A long time client, we refreshed their image last year with our You Do Life campaign. It stretched across everything from TV to OOH, eventually helping Forbes name them the #1 mid-size bank in Massachusetts. Which we then created a special Boston Business Journal Cover and Insert for. It may come as no surprise that mid-size banks have small-sized budgets, and we were able to stretch them pretty far to create some pretty amazing work that appeared on New England Sports Network, the good old I-95 and in the Boston Globe.

Unlike for-profit treatment centers, Caron is not beholden to insurance companies. Nor are they out to make a profit or conduct a quick 30-day transaction before sending patients on their way. Only Caron can be fearless in the face of addiction. Only Caron can have the courage to help families find their strength.

Our Fearlessly Forward brand platform and campaign helps Caron lead the entire treatment industry forward into uncharted and often scary territory. :30's, print, banners, and radio acknowledge the deeply personal and emotional boundaries of addiction and carefully but confidently break them down to shed light on the possiblity of recovery with Caron.

Our ultimate goal? To end addiction once and for all, and put ourselves out of business in the process. Only Caron can move, and help others move, Fearlessly Forward.

We took this opportunity to rebrand Maybelline New York as the New York-inspired makeup brand with an edge that empowers all women of all origins to make their mark and change their world. This new brand platform creates a unique and ownable connection with consumers across the globe by creating a community that transcends geography, demographics or socioeconomic standards. It positions Maybelline for growth with a vision built on and around of culture of makeup passion and woman's desire for authenticity and self-expression.

Sunoco has grown from its humble roots as a small oil company in Pittsburgh, PA, to one of the largest fuel distribution companies in the United States. Sunoco’s rich, 130 plus-year heritage, legacy and reputation for innovation, and commitment to its local communities are foundational elements of this iconic American brand. Today, Sunoco distributes fuel to over 5,000 gas station locations in more than 30 states.

These are my favorite print ads I ever made for them.

In a world of "small plates" and juice cleanses, one brand rises above them all in a valiant effort to take back breakfast. We entirely rebranded and redesigned the IHOP website to provide a fun and interactive guest experience. We were first to market with our Facebook Canvas unit (which ahem, performed 196% better than the competetion). And of course our direct response emails push more than just pancakes, we encourage guests to share meals and moments.

Lahey Hospital & Medical Center is a world-renowned tertiary medical center known for its innovative technology, pioneering medical treatment, and leading-edge research. A teaching hospital of Tufts University School of Medicine, the hospital provides quality health care in virtually every specialty and subspecialty, from primary care to cancer diagnosis and treatment to kidney and liver transplantation.

Tasked with all creative responsibilities, not only did we produce quality work for Lahey, we had some fun along the way. We drove a surge in new primary care appointments with our out of home. We helped bring awareness of robotic surgery offerings to commuters with transit takeovers and digital displays. We delighted shoppers in the new Market Street location with a holiday campaign that bubbles with warmth and empathy. And so much more.