From crossover to supercar, every Acura vehicle is engineered to perform and to excite and as a lead copywriter on the brand, it’s my duty to communicate that across Acura.com. The pages are my brainchildren and I love them all equally, but the images to the right highlight some of my favorites.

MDX TYPE S VEHICLE LAUNCH + RESERVE TOOL

Working with American Honda Motors to evolve their eCommerce practice, we launched their first ever reserve tool, allowing consumers to put down a reservation deposit to secure one of the first MDX Type S vehicles ahead of the global launch.

Partnered with Salesforce, we created a seamless digital eCommerce experience from start to finish with supplemental digital marketing materials to push reservation awareness over the edge.

We had an impressive 300 reservations in the first hour on launch day and up to over 800 within 48 hours. Which equals one reservation every 12 seconds in the first hour.