In a world of "small plates" and juice cleanses, one brand rises above them all in a valiant effort to take back breakfast. We entirely rebranded and redesigned the IHOP website to provide a fun and interactive guest experience. We were first to market with our Facebook Canvas unit (which ahem, performed 196% better than the competetion). And of course our direct response emails push more than just pancakes, we encourage guests to share meals and moments.