Ask any doctor: an ounce of prevention is worth much more than a pound of cure. Yet according to the CDC although 76 million Americans are "newly eligible" for free preventative care, Americans only use preventative services at about half the recommended rate. If Americans won't go to preventative care, maybe preventative care can go to them. That's the mission behind the Go, Know, Control Campaign. We created a user-friendly microsite with accompanying digital banners to educate Americans on the importance of the annual check-up. Our goal was to create a simple toolkit to help take the pain out of going to the doctor and to help you get the most of out every visit.