As ESG awareness grows, financial advisors increasingly see ESG as a way to enhance their service to clients and grow their practice. The FA Education project which included microsite, white papers, emails, and digital ads helped grow awareness and interest for Calvert’s unique approach to ESG.

Today our PCs are more than word processors and app platforms, they are our windows to the world. They connect us to our colleagues, friends and family with knowledge and tools to solve problems and with entertainment and connection to brighten our lives. PCs link our work and personal lives, and the computing experience needs to be more personal. The release of Windows 11 is the next step in the evolution of PC powered productivity, it’s the operating system built for the future of business. So we created a beautiful 360 campaign featuring real Windows 11 users to express just that.

As the lead copywriter and creative director for the People Experience team I’ve had the unique opportunity to create content that nurtures Meta’s internal culture, empowering employees and fostering engagement. From developing internal communications to creating external campaigns, like Metamate Meetups, I learned how to tailor my writing for different audiences, ensuring clarity and engagement at every touchpoint.

One of the highlights of my role has been being loaned out to the marketing department to collaborate on campaigns for the WhatsApp team. This experience opened up a whole new realm of creativity and strategic thinking. I was able to blend my understanding of our internal culture with the brand’s vision, crafting compelling narratives that highlight the unique features of WhatsApp while ensuring the messaging felt authentic and relatable.

This dual experience has enriched my skills as a writer and strengthened my understanding of how internal culture and external branding can harmoniously coexist. I’m grateful for the chance to contribute to such meaningful projects and excited to continue crafting stories that connect people—both within Meta and beyond.

HarborOne is the biggest mid-size bank in Massachusetts. A long time client, we refreshed their image last year with our You Do Life campaign. It stretched across everything from TV to OOH, eventually helping Forbes name them the #1 mid-size bank in Massachusetts. Which we then created a special Boston Business Journal Cover and Insert for. It may come as no surprise that mid-size banks have small-sized budgets, and we were able to stretch them pretty far to create some pretty amazing work that appeared on New England Sports Network, the good old I-95 and in the Boston Globe.

From crossover to supercar, every Acura vehicle is engineered to perform and to excite and as a lead copywriter on the brand, it’s my duty to communicate that across Acura.com. The pages are my brainchildren and I love them all equally, but the images to the right highlight some of my favorites.

MDX TYPE S VEHICLE LAUNCH + RESERVE TOOL

Working with American Honda Motors to evolve their eCommerce practice, we launched their first ever reserve tool, allowing consumers to put down a reservation deposit to secure one of the first MDX Type S vehicles ahead of the global launch.

Partnered with Salesforce, we created a seamless digital eCommerce experience from start to finish with supplemental digital marketing materials to push reservation awareness over the edge.

We had an impressive 300 reservations in the first hour on launch day and up to over 800 within 48 hours. Which equals one reservation every 12 seconds in the first hour.

The country’s oldest brewery and the heart of Philadelphia. Just like the city it comes from, Yuengling is classic, traditional, never fussy, always reliable. With an undeniable heart and soul. So we made sure the work had all those qualities too.

In response to the  decline in quality family dinners, we created an initiative inviting America to “Choose The Table” to create more mealtime moments together. Partnering with nationally-acclaimed chefs around the country, Dietz & Watson encourages consumers to swap screen time for face time and create new memories over a meal with family, friends and loved ones. 

As one of the few fourth-generation family owned and operated brands in the country, Dietz & Watson understands the importance of reclaiming those quality moments together, especially in today’s busy world.

Broadcast, print, social, and a full-on PR tour de force bring this vibrant yet heart warming campaign to life.

Ask any doctor: an ounce of prevention is worth much more than a pound of cure. Yet according to the CDC although 76 million Americans are "newly eligible" for free preventative care, Americans only use preventative services at about half the recommended rate. If Americans won't go to preventative care, maybe preventative care can go to them. That's the mission behind the Go, Know, Control Campaign. We created a user-friendly microsite with accompanying digital banners to educate Americans on the importance of the annual check-up. Our goal was to create a simple toolkit to help take the pain out of going to the doctor and to help you get the most of out every visit.

Unlike for-profit treatment centers, Caron is not beholden to insurance companies. Nor are they out to make a profit or conduct a quick 30-day transaction before sending patients on their way. Only Caron can be fearless in the face of addiction. Only Caron can have the courage to help families find their strength.

Our Fearlessly Forward brand platform and campaign helps Caron lead the entire treatment industry forward into uncharted and often scary territory. :30's, print, banners, and radio acknowledge the deeply personal and emotional boundaries of addiction and carefully but confidently break them down to shed light on the possiblity of recovery with Caron.

Our ultimate goal? To end addiction once and for all, and put ourselves out of business in the process. Only Caron can move, and help others move, Fearlessly Forward.

Have you ever concepted, written and produced four :30 television spots for under $150k? I have. Here they are. Plus a slew of digital, out of home, social and print ads that I’m proud of.

SelectHealth is a not-for-profit health plan serving more than 900,000 members in Utah, Idaho, and Nevada. Together with Intermountain Healthcare, they form a not-for-profit health system committed to going beyond treating illness and injury by encouraging healthy behaviors that can lead to longer, more fulfilling lives. In short, they’re pretty nice people and we made some pretty nice work to reflect that.

Our digital shorts are award-winning, tongue-in-cheek videos that are able to catch and retain the attention of an audience who usually only engage with digital content for a mere 6 seconds. *High-fives self.

The Paradise Pancakes livestream was featured in Forbes, Digiday, and Adweek and took home the gold at the Marcom Awards for Streaming Video.

No ask is ever too small and when the agency needs help with anything from holiday cards to inspirational posters to social posts, I pride myself on being the go-to-girl. 

Tasked with sprucing up some posters around the agency, I took some liberties with the definition of "motivational" but decided to keep the holiday card classy and classic. My creative range is far more expansive than my vocal range.

Sunoco has grown from its humble roots as a small oil company in Pittsburgh, PA, to one of the largest fuel distribution companies in the United States. Sunoco’s rich, 130 plus-year heritage, legacy and reputation for innovation, and commitment to its local communities are foundational elements of this iconic American brand. Today, Sunoco distributes fuel to over 5,000 gas station locations in more than 30 states.

These are my favorite print ads I ever made for them.

In a world of "small plates" and juice cleanses, one brand rises above them all in a valiant effort to take back breakfast. We entirely rebranded and redesigned the IHOP website to provide a fun and interactive guest experience. We were first to market with our Facebook Canvas unit (which ahem, performed 196% better than the competetion). And of course our direct response emails push more than just pancakes, we encourage guests to share meals and moments.

As marketing trends change and digital consumer experiences become more and more of the norm, I’ve had the opportunity to work with talented designers and developers on several exciting projects. One of my favorite projects has been for Plenity by Gelesis, a first of its kind weight management device. We designed a full new to market roll-out complete with website, app, social communities, and re-engagement strategies. This was one of my favorite opportunities to flex my UX writing muscle by bringing a human voice and connection to a digital journey.