As the lead copywriter and creative director for the People Experience team I’ve had the unique opportunity to create content that nurtures Meta’s internal culture, empowering employees and fostering engagement. From developing internal communications to creating external campaigns, like Metamate Meetups, I learned how to tailor my writing for different audiences, ensuring clarity and engagement at every touchpoint.

One of the highlights of my role has been being loaned out to the marketing department to collaborate on campaigns for the WhatsApp team. This experience opened up a whole new realm of creativity and strategic thinking. I was able to blend my understanding of our internal culture with the brand’s vision, crafting compelling narratives that highlight the unique features of WhatsApp while ensuring the messaging felt authentic and relatable.

This dual experience has enriched my skills as a writer and strengthened my understanding of how internal culture and external branding can harmoniously coexist. I’m grateful for the chance to contribute to such meaningful projects and excited to continue crafting stories that connect people—both within Meta and beyond.